Brand discovery workbook

We don’t just build websites. We transform your business.

This workbook helps us get to know your business, your goals, and your audience so we can craft a strategy and solutions that truly fit. The more detail you provide, the better we can serve you.

We ask great questions so we can build extraordinary results.

Your details

Tell us who completed this workbook and how to reach you.

Your name required

Email required

Phone

Optional.

Organization

Describe your business in 3–5 sentences. What services or products do you offer? What’s your specialty? What difference do you make in the world?

Difference

What makes you different is what makes you memorable.

What makes your business special, unique, or wonderful? Is it your expertise, experience, niche offerings, or software?

Competitors

If applicable, list 2–3 competitors and a brief description of what they offer that’s unique to them or their audience.

Competitor 1

Name

What they offer

Competitor 2

Name

What they offer

Competitor 3

Name

What they offer

Audience

How would you describe your target audience?

Where do they live?

What are their interests?

How do they engage with you (online, in person, phone, or otherwise)?

Name

How does your company refer to itself? For example, Annie’s Chocolate Company, Annie’s Chocolates, ACC, or Annie’s.

Primary name

Other acceptable versions, abbreviations, or nicknames.

Inspiration

Do you have inspiration resources you’d like to share? Language or branding you admire, websites you love? Include URLs, social pages, and anything else.

Slogans / phrases

Do you have a slogan or key phrase you use frequently? For example, Nike’s “Just do it.” or Apple’s “Think Different.”

Goals / priorities

What would you like to accomplish with this project? List 3–5 specific goals, such as increasing online purchases, improving brand awareness, or getting more leads.

Clear goals. Better results.

Goal 1

Goal 2

Goal 3

Goal 4

Goal 5

Brand voice

Highlight the words you’d use to define your business. Five to ten is a good range. Add your own if the list doesn’t cover it.

Choose any that fit

Exciting Motivating Practical Innovative Insightful Reliable Approachable Professional Friendly

Your words

Past efforts

What marketing activities have you enlisted in the past, in-house or contract? What was helpful and unhelpful? What would you like to repeat or not repeat?

SWOT analysis

What are your business’s strengths, weaknesses, opportunities, and threats?

Strengths

Weaknesses

Opportunities

Threats

Anything else?

In case there’s anything additional you feel is vital to know, please share it here.

Next steps

We’ll review your answers and be in touch soon to discuss next steps.

Your answers are saved for the Let’s Innovate team. We’ll follow up at the email you entered.